A content engine for TravelTipsCompass: from time-consuming juggling to automatic publishing
An agent that works from a content calendar, collaborates with the team, and ultimately prepares and publishes photos and posts across multiple channels on its own.
Context: TravelTipsCompass — social media and blog
Producing valuable content took a lot of time and effort: keeping up multiple channels, constantly coming up with fresh creative material, and then manually posting it per channel.
Staying creative under time pressure, without letting the quality or consistency of the content suffer.
An agent that works from a content calendar, develops concepts in dialogue with the team, and automatically prepares and publishes the result.
The first setup worked over email: content for review was delivered, given feedback, and processed. It has since evolved into a solution that automatically puts photos and content online directly.
There's now much more time available for reviewing content and responding to comments, because the creative content calendar largely runs on its own — including tighter, consistent styling and brand identity.
The right time to post turned out to be just as important per social media channel as the content itself.
Better filtering options and automatically assembling a daily or weekly schedule based on existing content are the next step.
Recognise this kind of challenge?
We're happy to think along, from the very first idea to a working first version.
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